in case you are a website with a featured snippet for a search query, you used to get a bit of a bonus – you were shown each as the featured snippet, and then your end result was proven a 2d time as a everyday organic list too. This intended you obtain pinnacle spot showcased as a featured snippet, after which might appear somewhere within the #1 to #10 spot (or every now and then, on the second page) wherein the page might be shown a 2nd time in the search effects. But no longer anymore.
Google has reputedly dropped the normal natural result from a web page that has already been proven because the featured snippet for the query. Now, the featured snippet is the simplest end result for a page for the precise question.
From a consumer attitude, this does make feel. It became in no way clean earlier than why Google might double up and display a web page two times in the search outcomes, frequently with the identical snippet, in particular whilst the web page become listed above the fold in a pinnacle organic spot too.
From a website proprietor attitude, in case you are a website without the featured snippet, it approach a further spot in the top ten results is up for grabs. And it can boom the CTR, particularly for those queries in which the featured snippet isn’t always a exceptional end result. if you do have the featured snippet though, you can actually see a decrease in CTR, especially for the ones consequences in which people didn’t gravitate in the direction of the featured snippet end result for any cause.
There are also other implications with the trade. This does suggest it makes it loads tougher for the ones seeking tothieve the featured snippet from a competitor, considering now you don’t realize where precisely in the organic consequences the page might normally seem.
Google doesn’t seem to have made this variation worldwide. for example, the everyday natural result is dropped for featured snippet results in Google.com, Google.ca but not Google.co.united kingdom or Google.com.au. Or it may be part of a slow roll out.